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Most people know Danny Tarkanian as the son of legendary UNLV basketball coach Jerry Tarkanian. But what you might not know is how his story is like so many others.


Like many Americans, Danny’s family came to America to escape oppression. His grandmother, Rose, survived the Armenian Genocide and fled to the promise of a safer, brighter future for her family in the United States.

Rose came to America with little money and could not speak a word of English. She persevered through the early death of her husband and made it through the Great Depression. Her son Jerry married Danny’s mother, Lois, who founded the first private school for deaf children in California and currently serves the southern Nevada community as a member of the Las Vegas City Council.

Danny was born on December 18, 1961. He attended Bishop Gorman High School in Las Vegas where he excelled in both academics and sports. It’s where he developed the “competitive nature” he’s carried with him throughout his life.

After one year of junior college at Dixie Junior College in Southern Utah, Danny moved back to Las Vegas. He enrolled at UNLV where he again not only excelled in athletics – serving at the basketball team’s point guard and captain – but academics, as well. He was the school’s first Rhodes Scholar candidate, was twice named First-Team Academic All-American by the NCAA and graduated with high honors.

Danny understood the importance sports have in developing the life skills necessary for success. As a result, he founded the nonprofit Tarkanian Basketball Academy which teaches hundreds of kids the life lessons they learn through playing sports.

Danny went on to graduate magna cum laude from the University of San Diego School of Law despite having no legal background and no family history in law. Still, he graduated third out of a class of 254, demonstrating that you can accomplish anything you want if you just put their mind to it and are willing to do the work.

Danny practiced law for seven years, including three as the founder of his own law firm where he experienced first-hand all the problems, roadblocks and headaches government creates for job creators and entrepreneurs.

Man Of Many Talents


After his dad became head coach at Fresno State, Danny took him up on an offer to be one of his assistant coaches before eventually moving back to Las Vegas and getting involved in commercial real estate.

Like many Nevadans, he suffered some serious financial setbacks during the Great Recession.  But his Tarkanian Professional Center – a 100,000 foot commercial business center – not only survived but is today 100% leased.  So Danny understands full well that success in America isn’t whether or not you get knocked down, but whether or not you get back up.

In 2001 Danny married Amy and they have four children – Lois (named after his mom), Ava, Ashley and Jerry (named after his dad).

Together they are also involved in a number of charities in Nevada, including Hope for Prisoners (helps newly-released prisoners return to society), Team Focus (helps fatherless boys) and the Tark Toy Drive (pediatric stroke awareness).

Political Experience


The political bug bit Danny in 2004 when he ran for the first time for a seat in the Nevada State Senate.  He has since run for Secretary of State and Congress, where he’s won four out of five Republican Party primaries and came within a whisker (1 percent!) of winning Nevada’s 3rdCongressional district seat in 2016.

He’s now running for the second time for the U.S. Senate.

While detractors love to criticize Danny for refusing to give up, quitting simply isn’t in his DNA.  His dad never gave up – and ultimately succeeded in winning the NCAA’s Final Four College Basketball Championship at UNLV in 1990. As Winston Churchill so eloquently put it…

“Never give in. Never give in. Never, never, never, never – in nothing, great or small, large or petty – never give in, except to convictions of honour and good sense.  Never yield to the apparently overwhelming might of the enemy.”

Again, it’s not how many times you get knocked down; it’s whether or not you get back up.

What Do You Believe?

  • If you believe getting a good education is critical to success in America…
  • If you believe you have to work for success and that nobody owes you a living…
  • If you believe in fighting for what you want rather than have the government hand it to you…
  • If you believe private businesses are the real job creators in America, not the government…
  • If you believe you have the right to pursue happiness and are not entitled to it…
  • If you believe parents should make decisions about their children’s welfare, not bureaucrats…
  • If you believe we all should voluntarily help the less fortunate in our community…
  • If you believe a man’s word is his bond and if you make a promise you should keep it…
  • If you believe quitting isn’t an option…

Then you gotta believe Danny Tarkanian is the best choice to represent Nevadans in the United States Senate in Washington, DC.